How Search Engine Optimization (SEO) Benefits Your Company
SEO is one of the most misunderstood and misinterpreted terms in the world of websites and marketing. While SEO has been presented as some sort of black-magic secret that requires an internet genius to master, at its core, it is nothing more than another method of marketing your business. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a solid marketing plan for small, mid-sized, and large businesses. In this article we’ll examine some simple and cost-effective ways that a basic SEO campaign can have a positive impact on a business.
Five Ways SEO Can Impact Your Business
SEO is a very viable marketing outlet that can, in junction with effective landing pages and content, bring your business qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. It isn’t magic, and SEO alone most likely is not going to transform a business from a small shop to a Fortune 500 company overnight. But neither is any other single form of advertising. What it can do is provide a business visibility, branding, traffic, a high ROI, credibility, and insight into customer behavior. Let’s discuss each of these in turn. Read More
1. SEO is Good for Business Visibility and Branding
When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer. Chances are very good that they will eventually click through to your website, and since your website is continually displayed in all their search results, they will trust your site that much more… which brings us to the next reason why SEO is important for your business. Read More
2. SEO Provides Your Business Credibility
Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence “Google says this business is relevant, so that must be the case.” This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the yellow pages, if you were looking for an Electrician for example, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not admit it, but high search rankings make your company more credible in their eyes.
3. SEO Brings Your Business Traffic
Sure, by itself, traffic is not going to make you any money… especially irrelevant traffic. A good way to imagine this concept is with one question. Would you rather set up your storefront on a backstreet in Glendale, California or right in the middle of Times Square? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers. Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do business on a crowded street corner than it is to set up shop on a deserted island. What’s better is that SEO is usually a good deal more affordable than store leases in Times Square.
SEO Has One of the Best ROI’s in Advertising
SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising. The same can be said for almost all types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides. You don’t have to interrupt their favorite TV show, you don’t have to take up space on a page where they are reading a news article. You just show up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
SEO Gives You Unmatched Insight Into Your Customers
As already stated earlier, SEO generates valuable traffic… while this is true, Google Analytics software which is absolutely free, helps track this traffic. Google Analytics is a very valuable tool, which provides more in-depth statistical data about the website’s traffic and the data metrics which can give the business owner insight about the customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. This is extremely valuable because it can help the company make more informed decisions regarding the strategies used both online and offline. Read More
Continue To Part 2…